Back in the 1970’s, the leading gun control organization was the National Coalition to Ban Handguns. It soon realized that name didn’t make them very welcome outside of their echo chamber (indeed, it made them radioactive to most politicians), and had to rebrand as The Coalition to Stop Gun Violence.

Except where the Democrats have supermajority control (California, Hawaii, etc.) and thus don’t have to worry about public perception, the antis won’t come right out and say it. But you know it’s there.